Redefine Customer Relationships with Oracle CrowdTwist Loyalty & Engagement Collect actionable data across physical and digital touchpoints through engaging activities that build brand affinity 61% of brands claim to personalize customer experiences, but only 43% of consumers recognize these efforts as true personalization. The disconnect lays in data, and despite collecting at least 8 different types from consumers, applying it in innovative ways that drive repeat business can be difficult. That’s where we come in, the Oracle CrowdTwist platform can help you retain and nurture guests from any channel to collect, own and activate data. Helping you create delightful engagements, motivational rewards, more profitable interactions and deep brand fandom that grows revenue and increases customers lifetime value. 2X Customers with strong brand affinity spend more 3X Have a higher customer lifetime value 50% And stay with the brand longer than others Capture customer data 1

Personalize loyalty Individualize reward activations by allowing the consumer to share preferences, choose from rewards, and more Acquire, retain and deepen customer relationships with personalized engagements Reward beyond purchase Gain the flexibility to reward consumers throughout their many touchpoints, interactions, and purchases Rich customer profiles Build profiles of your most valuable customers by combining their brand engagement, social influence, and spend Turnkey customization Launch loyalty programs quickly and scale as needed using CrowdTwist customizable out-of-the-box templates

Source: 2024 Oracle CrowdTwist eBook https://www.oracle.com/cx/ultimate-guide-to-engagement-based-loyalty-form Emotional loyalty drives revenue

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