Grow Your Business with Oracle

Elevate Every Customer Experience with Oracle’s Unified Loyalty Engagement Driven Digital Platform

Oracle Unified Loyalty Engagement, powered by CrowdTwist, is excited to connect with you at CRMC, June 1–3 in Frisco, TX.
Oracle Unified Loyalty Engagement helps restaurants, retailers, and sports and entertainment brands strengthen customer relationships through personalized loyalty programs and omni-channel engagement experiences. Discover how our powerful loyalty platform enables brands to drive deeper customer engagement, increase repeat visits, and deliver meaningful experiences across every touchpoint.
Backed by Oracle’s comprehensive suite of cloud solutions and hardware, we empower brands to create seamless, personalized customer journeys that build long-term loyalty and lasting relationships.
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Request time with Oracle in Texas!

In today’s competitive market, customer loyalty is more important than ever. Having the right tools and expertise can make all the difference. If you’re attending CRMC this year, we’d love to connect and explore how we can support your success!
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Turn Every Guest Interaction Into
Lasting Loyalty

From in-store to mobile, kiosk to delivery, Oracle CrowdTwist helps you create personalized, real-time experiences that keep guests coming back. Deliver rewards, drive engagement, and transform everyday moments into meaningful connections that increase visits, boost spend, and build true brand fans.
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Build Stronger Customer Loyalty Across Your Business with Oracle


Win Hearts and Wallets with Oracle CrowdTwist


Discover how engagement-based loyalty transforms customers into passionate fans.

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Get our Ultimate Guide to Engagement Based Loyalty for Restaurants

Increase profitability, deepen customer relationships, and improve customer retention.

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Unlocking Success: A Retailer's Guide to Engagement-Based Loyalty

Consumer research illuminates how to add value to the customer relationship, build trust through engagement and personalization, and stand out from the competition.

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Customer Loyalty In Retail

Easily create engaging, rewarding, and personalized loyalty programs with preloaded, guided user experiences and standardized CTAs, integration widgets, and gamification capabilities.

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Oracle Red Bull Racing Boosts Loyalty Membership by 950%

Get the story behind Oracle Red Bull Racing’s successful loyalty program, The Paddock.

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The Marketer’s Guide to Brand Loyalty

Consumer research illuminates how to add value to the customer relationship, build trust through engagement and personalization, and stand out from the competition.

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Meet The Onsite Team

Emily Rudin

Vice President- Loyalty Products, Strategy and Growth


Dave Fernandez

Head of Client Engagement, Oracle Unified Loyalty
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Erika Mellstrom

AVP, Sales


David Rosen

Senior Product Leader, Unified Loyalty Engagement


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Tim Carr

Sr. Director of Product Marketing, Consumer Industries


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We Love our Customers

Watch how Chipotle empowers authentic customer connections through its “She Knows Her” campaign. Discover how personalized engagement, loyalty, and brand storytelling come together to create memorable customer experiences that drive deeper brand affinity and engagement.