Author: Rose Spicer, Global Senior Director

Siam Makro group, operator of Thailand’s number one wholesaler Makro, and leading retailer Lotus’s announces its collaboration with Oracle to drive digital transformation and become a more data-driven company.

Previously, Siam Makro group implemented Oracle Cloud Infrastructure (OCI) to drive efficiency and reliability in its Makro retail management. The company is also using Oracle Fusion Cloud Enterprise Resource Management (ERP) in Lotus’s to gain the operational agility needed to support more than 2,600 Lotus’s stores in Thailand and Malaysia. With Oracle retail technology, the retailer expects to better manage its volume of sales, inventory, orders, invoices, and customer data to ensure it has the right products in the right locations and meet its customers’ expectations.

“Oracle provided the holistic technology we needed, from infrastructure and finance to proven retail technology to support our SMART Retail plans,” said Paul Howe, Group CIO of Siam Makro. “This implementation creates better customer experiences through a smarter operation and a more efficient inventory optimization strategy.”

While Makro strives to be number one wholesaler in Asia, Lotus’s recently set its mission to be a “New SMART Retailer” where innovative technology seamlessly connects offline stores with an online platform to offer best customer experience and convenient shopping.

“By collaborating with Oracle, Lotus’s can leverage the proven combination of Merchandising, Store Inventory, and ERP financials to support the company's growth,” said Mike Webster, senior vice president and general manager of Oracle Retail. Lotus's worked with the long-time Oracle PartnerNetwork (OPN) member Accenture to implement Oracle Retail Merchandising System, Oracle Retail Invoice Match, Oracle Retail Sales Audit, Oracle Retail Price Management, and Oracle Retail Store Inventory Management.”

About Siam Makro

Siam Makro Public Company Limited is a listed company on the Stock Exchange of Thailand. The company was established in 1988 as a member-based wholesale center, under the name “Makro.” The group also owns “Lotus’s,” a leading retailer in Thailand and Malaysia. Throughout 33 years of operation, Makro group has continuously expands its business and service through online and offline channels to provide a wide range of products and meet the needs of all customer groups and business operators.

The group commits to become number one B2B and B2C retailer in Asia combining both online and offline by fulfilling customers’ daily needs with technology innovation and operation excellence, together with people and partners in sustainable way.

Today, Makro group operates over 150 Makro wholesale stores and more than 2,600 Lotus’s retail stores in 6 countries.