'Tis the season for markdown optimization

76% of retail executives believe most consumers will value lower prices over brand loyalty this holiday season and beyond. Maximize margins and streamline your pricing strategy throughout the product lifecycle with an automated platform, designed for precision. Equip your team to adapt to shifting consumer preferences and seasonal trends, keeping you at the forefront of retail innovation.
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Retail pricing challenges and opportunities
Pricing has long been one of the key levers for retailers to attract customers, drive profitability, increase average spending, and build customer loyalty. However, challenges such as inaccurate or fragmented data can complicate the pricing decision process. As a result, many retailers struggle to make informed pricing choices, which can negatively impact revenue, profitability, and customer satisfaction.
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Make Informed Markdown Decisions

Oracle Retail Lifecycle Pricing Optimization Cloud Service ensures ideal pricing throughout the entire product lifecycle, from regular pricing and promotions to markdowns and targeted offers, providing consistent execution throughout. It empowers retailers to drive better profit margins, inventory sell-through, and meet forecast expectations with the power of advanced machine learning models.

Optimize the Item Lifecycle

Lifecycle Pricing Optimization Cloud is the only solution in the marketplace that provides lifecycle promotion, markdown, and targeted offer recommendations in conjunction with planned business ini...

Automate Key Processes

Simplify decision-making through high-automation and exception-driven processes, increasing staff efficiency by 50%. For example, automatically evaluate the trade-off between temporary promotions a...

Make Science-Driven Decisions

Leverage advanced machine learning and deep learning techniques to forecast and evaluate impact of optimized recommendations to help you maximize profit margins, inventory sell-through, and shape d...

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Trusted by leading retailers worldwide

Delivering impactful results

Based on 15+ retail case studies

4-10% increase in gross margin

2-5 days reduction in inventory

4-10% increase in sell-through rate

Oracle is Named a Leader in IDC MarketScapes for Worldwide Price Management and Point-of-Sale 2023

Download the IDC MarketScapes Excerpts for Pricing and POS 2023 Vendor Assessments.

Hibbett Retail: A connected view of inventory planning for buyers, planners, and execs

Hear Alicia Kahn, VP of Planning & Allocation, Hibbett discuss how with the guidance from RetSci, they chose Oracle Retail Assortment Planning Cloud in June 2022 and implemented it by December 2022...

Abercrombie & Fitch Co.: Zero downtime on the path to innovation

Hear Abercrombie & Fitch Co. discuss how the team worked diligently with Deloitte & Oracle to deploy Merchandise Foundation Cloud Service by January 2023. Abercrombie had previously deployed a heav...

The Forrester Wave™: Retail Planning Platforms, Q4 2023 report to learn why Oracle was named a Leader

We're proud to share that Oracle has been named a Leader in the 2023 Forrester Wave™: Retail Planning Platforms! Explore why our platform is cited as the best fit for retailers or CPG firms that se...

Oracle Retail Lifecycle Pricing Optimization Cloud Service Data Sheet

Oracle Retail Lifecycle Price Optimization Demo Recording 3.14.24

One Oracle for Retail End-to-End Business Process Demo

Retail expert Lee Clinton showcases the power of Oracle for Retail through a connected end-to-end business process demo that enables retailers to execute strategic goals and unlock the value of cus...

IDC Retail Insights: 5 Ways Platforms Help Retailers Achieve Improved Outcomes

As the world, technology, and industries evolve and shift, so do retailers' challenges. Having the proper foundation in place is crucial for success in a dynamic retail landscape. Possessing a high...

Oracle Retail Lifecycle Price Optimization Demo Deck for Tillys 3.14.24

The Power of a Single Platform for Modern Retail

The Oracle Retail Platform delivers 46 market-leading cloudretail platform services for omnichannel, planning and optimization, merchandising, brand compliance, supply chain, and insights and analy...

Engage and convert B2B buyers at every stage of their journey

Build engaging B2B buyer experiences with no code

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Neiman Marcus Revolutionizes Luxury Experiences with Merchandise Financial Planning in the Cloud

Known for its discerning fashion taste, Neiman Marcus is embracing the cloud to amplify the strength and power of its merchandising organization. As a long-standing customer with Oracle across mult...

Oracle Retail AI Foundation Data Sheet

The Oracle Retail AI Foundation is common to the unified Oracle Retail Analytics and Planning family, harnessing the retail industry’s best analytical minds, technology, and data to power each deci...

Product Tour: Folloze in 5

In just 5 minutes, Ryan Yoo, Head of Product Marketing, provides a high-level overview of the Folloze Buyer Experience Platform alongside a demo of the product's major capabilities.

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IDC, Gartner, and Forrester Name Oracle as Leader in Retail Merchandising Assortment Planning and Pricing

Oracle is a leader in three analyst retail planning and pricing reports. Oracle Retail’s placement as a leader underscores its continued investment in analytics, optimization, and retail AI. With t...

Championed by the analyst community

Download the latest analyst reports for Retail Planning and Analytics

Oracle was named a Leader in the IDC MarketScape Worldwide Retail Pricing 2023 Vendor Assessment

"Built for scale: Oracle's price optimization solution is well designed to meet the scale needs of any retailer, regardless of size, industry segment, geography, business model, or channel mix."

Download the excerpt

Oracle is named a Leader in The Forrester Wave™: Retail Planning Platforms, Q4 2023

Oracle scores the highest among any evaluated vendor in the agile merchandising criterion, is one of just two vendors to achieve the highest possible rating in the vision criterion, and is one of t...

Download the report