Hibbett drafts Oracle Cloud to improve in-store shopping experiences

Hibbett Retail, Inc. delivers cutting-edge footwear and fashion to consumers across 1,133 stores in 36 states. To provide its customers with a winning in- store shopping experience, the retailer has drafted the latest Oracle Retail Cloud Platform technology.

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Athletic-inspired fashion retailer adopts the Oracle retail cloud platform to deliver more personalized interactions that support customer loyalty and sales

Hibbett Retail, Inc. delivers cutting-edge footwear

and fashion to consumers across 1,133 stores in 36

states. To provide its customers with a winning in-

store shopping experience, the retailer has drafted

the latest Oracle Retail Cloud Platform technology.

By upgrading its mobile Oracle Retail Xstore Point

of Service systems and adding Oracle Retail Store

Inventory Operations Cloud Service, associates will

always have an accurate view of available

merchandise across channels and be able to serve

customers from anywhere in the store to increase

loyalty.

“Hibbett is where fashion intersects with sport, and the elite sneaker culture thrives. So, as a company, we focus on enhancing the customer experience from ‘toe-to-head®’ by delivering

great service with every interaction. Our customers embrace our award-winning loyalty

program and expect an experience tailored to their interests and preferences. With Oracle, we

can deliver this level of personalization at scale,” said Tim Boggess, Vice President of

Strategy, Innovation and Store Technology for Hibbett Retail.

Hibbett is also moving to Oracle Retail Customer Engagement Cloud Service and Oracle Retail Order Broker. With these offerings, associates can easily view a customer’s past purchases to recommend new styles. They will have the flexibility to ship merchandise to an adjacent store or a customer’s home if the product they seek is out of stock. In addition, the brand selected Oracle Retail Assortment Planning Cloud to help it place the right assortment of footwear, apparel, and accessories in the right stores to attract and retain customers.

“By continuing to partner with Oracle, we can tap into the continuous delivery model of the cloud and reduce our investments in data centers. The additional IT capacity allows us to

focus more energy on supporting our business needs as we extend our market reach and customer expectations continue to grow and evolve,” said Ron Blahnik, SVP and Chief

Information Officer for Hibbett Retail.

Press Release: Hibbett drafts Oracle Cloud to improve in-store shopping experiences | Published 3.13.2023

https://www.oracle.com/industries/retail/ https://www.oracle.com/retail/omnichannel/products/#rc30p1 https://www.oracle.com/a/ocom/docs/industries/retail/store-inventory-operations-cs-ds.pdf https://www.oracle.com/industries/retail/solutions-demo-form.html?source=:ex:nc:::::RC_WWMK230313P00051:RequestADemo&SC=:ex:nc:::::RC_WWMK230313P00051:RequestADemo&pcode=WWMK230313P00051 https://www.oracle.com/industries/retail/planning-optimization/products/

“Customers increasingly want a more connected, personalized experience that can’t be

delivered with piecemeal technology,” said Mike Webster, Senior Vice President and General

Manager of Oracle Retail. “With our platform, we are connecting not only systems but data,

so retailers like Hibbett have the intelligence they need to deliver an endless aisle experience

that keeps customers happy and continuously moving merchandise to bolster the bottom

line.”

About Oracle Retail

Oracle is the platform for modern retail. We are committed to delivering continuous insight

and innovation through our partnership with over 5,980 retailers around the globe. Oracle

allows retailers to adopt a flexible IT strategy for their business by selecting the cloud

infrastructure based on the business needs of mission-critical, back-end applications. We

have documented over 800 process workflows and retail best practices to accelerate

implementations and drive value to our customer community.

See how Oracle solutions help fashion retailers deliver an efficient shopping experience that

meets consumers' needs with the right inventory and assortments that sell at the initial price.

Request an exclusive fashion demonstration today.

Press Release: Hibbett drafts Oracle Cloud to improve in-store shopping experiences | Published 3.13.2023

Hibbett drafts Oracle Cloud to improve in-store shopping experiences

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