Oracle Cloud Elevates the Customer Experience at Prada Group
Prada is on a journey to combine its physical and digital offerings to get to know its customers better and use data to deliver an increasingly personalized experience. Through the mobile deployment of Oracle Retail Xstore Point-of-Service (POS) and Oracle Retail Customer Engagement Cloud Service, Prada Group can collect customer preferences and purchase habits. This data can then be analyzed and translated into strategic actions to increase loyalty.
Prada is on a journey to combine its physical and digital offerings to get to know its customers better and use data to deliver an increasingly personalized experience. Through the mobile deployment of Oracle Retail Xstore Point-of-Service (POS) and Oracle Retail Customer Engagement Cloud Service, Prada Group can collect customer preferences and purchase habits. This data can then be analyzed and translated into strategic actions to increase loyalty.