Oracle Retail Campaign and Deal Management Cloud Service

Oracle Retail Customer Engagement Cloud Services is a suite of

integrated cloud services designed to drive incremental revenue and

profitability for today’s retail enterprise. The modules in the suite

empower the user to: build customer loyalty, increase average spend,

and drive repeat purchases. Further, the integrated modules each

deliver strategic insights to focus investments on high potential

customer segments and better inform decision-making in key aspects of

merchandising and operations.

POWERFUL PROMOTION PRICE MANAGEMENT

STREAMLINES OPERATIONS

Price promotions (a.k.a. deals) are powerful tools. Oracle Retail Campaign and Deal

Management Cloud Service keep customers engaged by providing retailers with a

high degree of flexibility in the types of offers that can be created. The user can

choose from a variety of templates to create deal configurations, including: “buy x get

x,” “buy x get y,” line item, or transaction level discounts and kits/ensembles. Oracle

Retail Campaign and Deal Management Cloud Service use a rules-based approach to

deal management that doesn’t rely on directly manipulating item-level price changes.

Instead, the system publishes a lightweight set of rules directly into the POS deal

engine for maximum responsiveness.

This unique design separates the offer from other elements of the promotion

definition (location, day of week, etc.), thereby allowing deal definitions to be re-used

over and over in different promotional contexts. This approach enables retailers to

publish deals more efficiently with less chance of error. With Oracle Retail Campaign

and Deal Management Cloud Service, retailers can optionally define deals with or

without a coupon code trigger, and also optionally turn static coupons into single-use

certificates. This strategy helps control distribution, adds a sense of exclusivity, and,

at the same time, virtually eliminates ‘margin erosion’ due to fraud and waste.

MAXIMIZE ROI

Delivering the right offers to the right customers at the right time is the challenge for

every marketer across retail. Oracle Retail Campaign and Deal Management Cloud

Service leverage the power of the segmentation tools in the ‘foundation’ module to

target promotional offers to help maximize response rates. Promotions can be

defined using a ‘static’ targeting model for traditional catalog and direct marketing

activities or a more dynamic, event-triggered approach.

Key Benefits

• Quickly respond to changing

requirements

• Take advantage of

promotional opportunities

• Provide enhanced capabilities

such as card registration and

integrated loyalty

• Integrate with existing card

vendors

• Comprehensive reporting and

analytics

1 DATASHEET | Oracle Retail Campaign and Deal Management Cloud Service | Version 1.00

Copyright © 2020, Oracle and/or its affiliates

REAL-TIME RESPONSE ANALYSIS CLOSES THE LOOP

Understanding how a promotion is performing while it is active in the market is

important. Oracle Retail Campaign and Deal Management Cloud Service feature a

promotion event ‘scorecard’ which presents key performance metrics like aggregate

response rates in real-time. As sales data (from all selling channels) is posted, the

system updates the promotion history of individual respondents. Retailers can then

use a set of pre-defined analytics to understand the details of who responded, what

they purchased, and where. This ‘closed-loop’ design puts retailers in a cycle of

continuous learning and improvement.

SYSTEMS INTEGRATION ENHANCES PROMOTION

CAPABILITIES

Relevancy and personalization drive response—Oracle Retail Customer

Management and Segmentation Foundation Cloud Service stores extensive

customer information. The campaign and deal management module harnesses this

valuable ‘foundation’ data to personalize communications, increase response rates,

and boost profitability. Oracle Retail Campaign and Deal Management Cloud Service

can be integrated with best-in-class interactive marketing platforms like Oracle’s

Responsys to deliver engaging and highly personalized marketing communications.

LOWER TOTAL COST OF OWNERSHIP

Oracle Retail Customer Engagement Cloud Services is hosted in the Oracle Cloud

and acquired exclusively through a subscription service (SaaS) model. This shifts

funding from a potential capital investment in software and IT infrastructure to an

operational expense. For one monthly fee, the retailer’s business will benefit from

world-class capabilities that drive marketing, service, and operations to meet and

exceed customer expectations. From an IT perspective, the Oracle Cloud team takes

on the burden and responsibility of providing retailers with the highest levels of

system availability, scalability, performance, and data security. Included in the

service is continuous technical support, access to valuable software feature

enhancements, hardware upgrades, and disaster recovery. Lastly, retailers will have

peace of mind knowing that their data is managed and protected by Oracle, the

company that leads the world in database technology.

For more information about Oracle Retail Campaign and Deal Management Cloud

Service, please visit oracle.com/retail or email oneretailvoice_ww@oracle.com to

speak with an Oracle representative.

Key Features

• Flexible deal definition

templates

• List management tools such as

control groups splits, and

merges

• Deep integration with Oracle

Retail Xstore Point of Service

• Service-oriented architecture

for real-time integration

• Single-use offer coupons

• Integrated analytics and quick

reference event ‘scorecard’

CONNECT WITH US

Call +1.800.ORACLE1, visit oracle.com/retail or email oneretailvoice_ww@oracle.com.

Outside North America, find your local office at oracle.com/contact

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