Oracle Retail Customer Management and Segmentation Foundation Cloud Service
This ‘foundational’ cloud service addresses three challenges facing retailers today: it is a location to bring together customer data that currently exists in silos across the organization; it cleans, consolidates and organizes the data; and it is a platform to connect all customer and associate-facing systems in real-time*. The solution includes a set of powerful segmentation tools to help retailers mine the data, build strategic insight, and identify and exploit areas of opportunity.
