1 DATASHEET | Oracle Retail Gift Cards Cloud Service | Version 1.00

Copyright © 2020, Oracle and/or its affiliates

Oracle Retail Gift Cards Cloud Service

Oracle Retail Customer Engagement Cloud Services is a suite of

integrated cloud services designed to drive incremental revenue and

profitability for today’s retail enterprise. The modules in the suite

empower the user to: build customer loyalty, increase average spend,

and drive repeat purchases. Further, the integrated modules each

deliver strategic insights to focus investments on high potential

customer segments and better inform decision-making in key areas of

merchandising and operations.

GIFT CARDS REMAIN AN EFFECTIVE AND PROFITABLE

PAYMENT PRODUCT

Retailers continue to find innovative ways to use gift cards. As the number of uses

grows, so does the need for a solution with the power and flexibility to keep up with

demand. Oracle Retail Gift Cards Cloud Service is a powerful stored value platform

with the tools and reliability to unleash creativity. Options include:

• Traditional gift cards

• Re-loadable employee incentives

• Merchandise credits

• Marketing and promotional offers

GIFT CARDS ARE A VALUABLE PROMOTIONAL TOOL

Promotional gift cards have a higher perceived value when compared to coupons.

With Oracle Retail Gift Cards Cloud Service, retailers can respond quickly to

promotional opportunities, work with existing cards, and promptly load batches of

cards with pre-defined balances and set expiration dates. The platform has the tools

to create small card batches for local marketing events like trade shows, and at the

same time supports large-scale distributions either electronically or through the mail.

COMPREHENSIVE SOLUTION FOR SERVICE AND

SUPPORT

When choosing a gift card solution, it is important to consider both operational and

strategic management requirements. Superior customer service and support is an

integral part of any program delivery. Oracle Retail Gift Cards Cloud Service has a

secure back-office account management interface enabling users to gain access to

card and account details for balance inquiries, manual point adjustments, card

merge/replacements, and other important functions. All of this can also be

seamlessly integrated into the retailer’s web site to enable customer self-service for

added convenience and ‘stickiness’ for the site.

Key Benefits

• Quickly respond to changing

requirements

• Take advantage of

promotional opportunities

• Provide enhanced capabilities

such as card registration and

integrated loyalty

• Integrate with existing card

vendors

• Comprehensive reporting and

analytics

CONNECT WITH US

Call +1.800.ORACLE1, visit oracle.com/retail or email oneretailvoice_ww@oracle.com.

Outside North America, find your local office at oracle.com/contact

blogs.oracle.com/retail/ facebook.com/oracleretail twitter.com/oracleretail

Copyright © 2020, Oracle and/or its affiliates. All rights reserved. This document is provided for information purposes only, and the contents hereof are subject to change without

notice. This document is not warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties

and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document, and no contractual obligations are formed

either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose,

without our prior written permission.

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners

If retailers operate internationally, they can choose to denominate gift cards in any

global currency and provide convenience to international clientele with the support

of cross-currency transactions.

Oracle Retail Gift Cards Cloud Service is an integrated part of the Oracle Retail

Customer Engagement Cloud Services suite. This extends capabilities beyond

traditional gift cards in which customers may choose to register their cards to

themselves and/or to the recipient for additional security. From a marketing

perspective, retailers can offer cards that act both as gift cards for payment and as

loyalty cards for points and awards.

There are many choices for retailers when implementing a gift card strategy. In all

cases, the system links the basic liability transactions (activations/redemptions) with

the originating sale transactions. This rich detail enables a deep understanding of

how gift cards are used and can validate assumptions in the underlying business

model. The solution also includes several pre-built report definitions to provide the

management team access to the information and insight to evaluate each program’s

effectiveness continually.

LOWER TOTAL COST OF OWNERSHIP

Oracle Retail Customer Engagement Cloud Services is hosted in the Oracle Cloud

and acquired exclusively through a subscription service (SaaS) model. This shifts

funding from a potential capital investment in software and IT infrastructure to an

operational expense. For one monthly fee, the retailer’s business will benefit from

world-class capabilities that drive marketing, service, and operations to meet and

exceed customer expectations. From an IT perspective, the Oracle Cloud team takes

on the burden and responsibility of providing retailers with the highest levels of

system availability, scalability, performance, and data security. Included in the

service are continuous technical support, access to valuable software feature

enhancements, hardware upgrades, and disaster recovery. Lastly, retailers will have

peace of mind knowing that their data is managed and protected by Oracle, the

company that leads the world in database technology.

Key Features

• Comprehensive support for

back-office customer service

• Extensive web services

• Cross-currency support

• Batch processing

• Card and balance import

For more information about Oracle Retail Gift Cards Cloud Service, please visit

oracle.com/retail or email oneretailvoice_ww@oracle.com to speak with an Oracle

representative.

https://www.oracle.com/ https://www.oracle.com/ mailto:oneretailvoice_ww@oracle.com mailto:oneretailvoice_ww@oracle.com https://www.oracle.com/corporate/contact/ https://www.oracle.com/corporate/contact/ https://blogs.oracle.com/retail/ https://blogs.oracle.com/retail/ https://www.facebook.com/oracleretail/ https://www.facebook.com/oracleretail/ https://twitter.com/OracleRetail https://twitter.com/OracleRetail https://blogs.oracle.com/ https://www.facebook.com/Oracle/ https://twitter.com/oracle https://www.oracle.com/industries/retail/ https://www.oracle.com/industries/retail/ mailto:oneretailvoice_ww@oracle.com mailto:oneretailvoice_ww@oracle.com