Oracle Retail Loyalty and Awards Cloud Service

Oracle Retail Customer Engagement Cloud Services is a suite of

integrated cloud services designed to drive incremental revenue and

profitability for today’s retail enterprise. The modules in the suite

empower the user to: build customer loyalty, increase average spend,

and drive repeat purchases. Further, the integrated modules each

deliver strategic insights to focus investments on high potential

customer segments and better inform decision-making in key areas of

merchandising and operations.

LOYALTY PROGRAMS ARE AN EFFECTIVE STRATEGY

Loyalty programs are an effective strategy for customer retention and acquisition.

Identifying, rewarding, and retaining loyal customers is key to return on investment

and profitability. Points-based loyalty programs provide a powerful differentiator in

today’s competitive retail landscape and serve to draw a bright line connecting

continued loyalty to special rewards and recognition. This strategy offers a

disincentive to competitive switching and is proven to increase customer lifetime

value (LTV). Increasing the LTV of existing customers accelerates revenue growth.

FLEXIBILITY TO SUPPORT A WIDE VARIETY OF

PROGRAM CONCEPTS

Oracle Retail Loyalty and Awards Cloud Service have the flexibility to quickly

implement the program best suited to a retailer’s specific market requirements.

Whether a loyalty strategy is based on direct awards or special recognition driven by

membership levels, the platform has the features to operate the program efficiently.

At the heart of any loyalty program model is the idea of accumulating points and

redeeming those points for rewards. Earned points can be accumulated indefinitely

or can be periodically expired (if not otherwise redeemed), to more predictably

control financial exposure. Issue rules control the way members earn points.

Depending on the program concept, these rules can issue points based on the value

of items purchased, the number of items purchased, or the count of individual

purchase transactions or visits. Eligibility rules enable retailers to define qualifiers

like merchandise categories, dates, dayparts, tender types, and customer groups.

These qualifiers can focus on the program, or provide additional ‘bonus point’

opportunities to motivate members and create excitement. On the reward side,

award rules can be defined to enable members to exchange points for ‘experiential’

or direct financial awards. Electronic award certificates can automatically be

generated at fixed point ratios, i.e., $5.00 for every 250 points or a ‘cashback’ model

where accumulated points are exchanged for value at a defined rate such as 5%.

Key Benefits

• Quickly respond to changing

requirements

• Easily create bonus-earning

opportunities

• Integrate the loyalty program

into all selling channels and

customer touchpoints

• Create engaging program

concepts with low operational

impact

• Reduce total cost of ownership

via Cloud deployment with

SaaS pricing

1 DATASHEET | Oracle Retail Loyalty and Awards Cloud Service | Version 1.00

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YOUR LOYALTY PROGRAM… EVERYWHERE

Accessibility is key to engagement, and engagement is key to success. Oracle Retail

Loyalty and Awards Cloud Service is an open platform with an extensive web

services layer. This provides the means to integrate a loyalty program into all of a

retailer’s ‘customer touchpoints,’ including point of service systems, e-commerce,

kiosks, and mobile apps. It also allows retailers to continually reinforce the value of

the program and make it easy for customers to realize benefits from on-going

participation.

COMPREHENSIVE SOLUTION INCLUDES BACK OFFICE

Superior customer service and support for a loyalty program is an integral part of its

delivery. Oracle Retail Loyalty and Awards Cloud Service’s back-office account

management interface enables users to gain access to their card and account details

for balance inquiries, manual point adjustments, card merge/replacements, and

other essential functions. The role-based security model means access levels can be

granted to specific associates based on the level of experience or responsibility.

Points management, awards, and member communications can be managed

through the integrated job scheduler to increase efficiency and reduce the cost of

operations.

The solution also includes several pre-built report definitions to provide the

management team with the information and insight to evaluate the program’s

effectiveness continually.

LOWER TOTAL COST OF OWNERSHIP

Oracle Retail Customer Engagement Cloud Services is hosted in the Oracle Cloud

and acquired exclusively through a subscription service (SaaS) model. This shifts

funding from a potential capital investment in software and IT infrastructure to an

operational expense. For one monthly fee, the retailer’s business will benefit from

world-class capabilities that drive marketing, service, and operations to meet and

exceed customer expectations. From an IT perspective, the Oracle Cloud team takes

on the burden and responsibility of providing retailers with the highest levels of

system availability, scalability, performance, and data security. Included in the

service are continuous technical support, access to valuable software feature

enhancements, hardware upgrades, and disaster recovery. Lastly, retailers will have

peace of mind knowing that their data is managed and protected by Oracle, the

company that leads the world in database technology.

Key Features

• Comprehensive support for

back-office customer service

• Centralized rules engine for

rapid systems integration

• Configurable rules for issue

award and movement

• User-friendly interface with

role-based security

• Automation to manage key

operational details

• Integrates with POS systems, e-

commerce, OMS, social

networks, and email

For more information about Oracle Retail Loyalty and Awards Cloud Service, please

visit oracle.com/retail or email oneretailvoice_ww@oracle.com to speak with an

Oracle representative.

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