1 DATASHEET | Oracle Retail Price Management | Version 1.00

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Oracle Retail

Price Management

Determining a corporate strategy for pricing is challenging, but not being

able to execute that strategy can be detrimental. Retailers need a pricing

solution that has capabilities spanning the entire lifecycle of a product –

from product introduction to regular pricing to promotions and finally

clearance – across all channels. A pricing solution must not only execute a

price change, but also quickly suggest retail price changes when market

conditions change, preserve margin, and maintain a competitive

advantage in support of operational efficiency.

OVERVIEW

Pricing is one of the most important strategic areas retailers use to gain market

advantage. The challenge retailers face in making the right pricing decisions often

stems from inaccurate, fragmented, or sometimes too much information to find the

right actions. To improve pricing decisions, retailers need a tool that can use relevant

information from the merchandising system as well as competitive market

information in order to suggest prices in line with the goals of the retailer for that

type of merchandise and selling location.

ABOUT ORACLE RETAIL PRICE MANAGEMENT

Oracle Retail Price Management is designed for retailers who require complete

visibility and control in order to streamline pricing decisions across all selling channels

throughout the item lifecycle. Oracle’s solution provides retailers with a rule-based

pricing strategy and execution engine to ensure that target margin or a competitive

position is achieved in line with corporate objectives. With Oracle Retail Price

Management, retailers can manage the entire pricing process with a more predictable

and profitable outcome.

UNIQUE FEATURES

Product Lifecycle Price Management. Price Management sets initial prices,

manages promotions, and orchestrates clearance pricing. Prices can be set by

leveraging different levels of the merchandise hierarchy or item lists and can be

created at the style, option, or SKU level. Price zones enable consistency and easy

maintenance among locations. Any regular, promotion, or clearance price change can

be supported by vendor funding. With all past, present, and future prices held in one

centralized place, Oracle Retail Price Management provides merchants with a

consistent view on product pricing activity and margins at any time.

Key Benefits

 Supports configurable

pricing differentiation

across the organization

 Automates and

streamlines pricing

strategies

 Proactively manages

profit margins across

products and store

locations

 Provides ability to meet

competitive pricing

targets

 Standardizes market

image

 Supports wholesale

operations

 Supports all product

categories

Unifying Pricing Strategies. Rules-based price strategies allow retailers to tailor

their strategies at a lower level while easily aligning prices with their corporate and

category goals across all selling channels. These strategies propose regular prices

based on a retailer’s margin targets, competitive price alignment, or their preferred

pricing relationship between different markets.

The promotions capability is extremely flexible and supports the myriad of

promotions a retailer could need including simple promotions (%, amount off or

fixed amount), transaction level promotions, threshold promotions based the total

amount or quantity purchase, and multi-buy promotions like meal deals and the

cheapest item is free. Promotions can also be targeted at a specific customer

segment or group.

Clearing merchandise out at the end of a season is quick and efficient with Oracle

Retail Price Management. Retailers can apply clearance defaults based on standard

corporate practices or they can use strategies with tailored rules to automate the

item selection process and propose new prices based on configurable rules.

Standardized Processes. Users are ensured that pricing structures adhere to

company procedures, such as setting all clearance prices to end with .99. By

utilizing rules-based strategies to suggest prices, retailers gain better control,

improve consistency, spend less time analyzing, and deliver better margins. The

solution also performs advanced conflict checking for every item, location, date,

and price to prevent negative or illogical prices (i.e. where a promotion price is

higher than the regular retail price), as well as flexible rules for overlapping simple

promotions. The solution also allows for retailers to bring in prices from external

systems such as a Oracle Retail Price Optimization and can then apply the same

conflict checking as prices generated in Price Management.

Consistency. Pricing consistency across all consumer touchpoints is critical to

providing a superior consumer journey. Price Management allows for a single

solution to support all pricing decisions but is flexible enough to receive price

changes and promotions from external systems such as a CRM or planning

solution.

Complete, Seamless Integration. Full integration with Oracle Retail Merchandising

for foundation data, vendor deals, and the latest transaction information ensures a

single version of the truth and improved pricing accuracy across the entire

organization. Standard integration with Oracle Retail Xstore POS also minimizes

overall interface development and maintenance costs.

Learn More or Request a Demo

Key Features

 Configurable strategies to

preserve margin, meet

competitive targets, or

align to market conditions

 Optional automatic price

change execution based

on rules

 Advanced conflict

checking

 Tools to understand

alternative pricing option

impacts

 Supports pricing for any

selling channel

 Price point and ends-in

capabilities

 Market basket codes and

linked item codes to ensure

pricing consistency

 Robust promotion

mechanics including

customer specific

promotions

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