Moving Beauty Forward Together

Ulta Beauty Assortment Planning Makeover

Together, Oracle Retail and Ulta Beauty can move beauty forward with a modern approach to assortment planning utilizing advanced clustering capabilities, data science, and automation. Define and execute customer-centric, localized assortments to grow profitability and increase customer satisfaction.

Orchestrate strategic planning decisions across teams with one consolidated, end-to-end view of retail data, delivering unmatched accuracy, consistency, and efficiency.

Typical retailers realize a $3M annual incremental increase in revenue as a direct result of implementing Oracle Retail Planning and Optimization.

Improve gross margin by up to 15%

Increase staff efficiency by up to 50%

Boost revenue by up to 6%

Oracle Retail Key Differentiators

More Profitable Assortments with Additional AI Recommendations

Additional value comes from very targeted assortment recommendations for each store cluster. Automated attribute analysis and demand transference recommendations ensure you are assorting items to each cluster that have the highest possible chance of producing sales and margin. • Increased sales due to tailored assortments • Reduced inventory costs • Increased full-price sell-through

More Advanced Store Clustering Techniques

There is tremendous value in shifting from traditional clustering approaches of volume, square footage, and region to a more scientific approach. Using AI and Machine Learning techniques to cluster stores based on similar selling patterns provides localized assortments. • Increased revenue and profit for locations that were misaligned • Reduced markdowns • Less inventory wasted and improved ROI

Optimizing the Assortment to Space Constraints Before Sending to the POG Tool

Even the best assortment needs an additional optimization before sending it to the POG tool. We optimize assortments against the space in each store using the embedded forecast and demand transference to make the most profitable trade-offs at the fixture level. • 5-10% reduction in average inventory & days of supply • 2-5% improvement in revenue & gross profit • 5-7% improvement in return on space

Small benefits quickly add up to big dollars

For a $3B average retailer, optimizing 50% of planograms could yield a $75M increase in revenue and a $6.5M reduction of inventory.
Your Oracle Retail Team

Marisa Marinelli Oracle Retail Ulta Beauty Account Manager

marisa.marinelli@oracle.com | 248.802.6622

Paul Satre Oracle Retail Vice President Central Region

paul.satre@oracle.com | 651.261.1972