Q&A: How ABC Fine Wine & Spirits Managed a 2,000% Spike in Ecommerce Demand
To manage the rapid jump in demand during COVID, ABC Fine Wine & Spirits created a new position and leaned into its partnership with Oracle to bring BOPIS, delivery and retail omnichannel capabilities up to speed in a hurry. Sean Kelly, VP and Chief Marketing Officer at ABC Fine Wine & Spirits, shares the steps the retailer took to quickly adapt its operations in this interview.
