1 DATASHEET | Oracle Retail Customer Engagement Cloud Service | Version 1.00

Copyright © 2020, Oracle and/or its affiliates

Oracle Retail Customer Engagement Cloud Services

Oracle Retail Customer Engagement Cloud Services is a suite of

integrated cloud services designed to drive incremental revenue and

profitability for today’s retail enterprise. The modules in the suite

empower the user to: build customer loyalty, increase average spend,

and drive repeat purchases.

Further, Oracle Retail Customer Engagement Cloud Services provides

the tools and the strategic insights to focus marketing investments on

high potential customer segments and better inform decision-making in

the critical areas of merchandising and operations.

CUSTOMER MANAGEMENT AND SEGMENTATION

CLOUD SERVICE

The retail shopping experience is greatly enhanced when it feels personalized and

relevant to shoppers’ needs. This ‘foundational’ cloud service addresses three

challenges facing retailers today: it is a location to bring together customer data that

currently exists in silos across the organization; it cleans, consolidates and organizes

the data; and it is a platform to connect all customer and associate-facing systems in

real-time*. The end result is a solid foundation to ‘speak’ with one voice to customers,

however, and wherever they engage. Further, the solution includes a set of powerful

segmentation tools to help retailers mine the data, build strategic insight, and identify

and exploit areas of opportunity.

LOYALTY AND AWARDS MANAGEMENT CLOUD

SERVICE

Loyalty programs are an effective strategy for customer retention and acquisition.

Identifying, rewarding, and retaining loyal customers is an important strategy to build

a return on investment and profitability. Points-based loyalty programs can be

implemented in several ways. But in each case, they can provide a powerful

differentiator in today’s competitive retail landscape and serve to draw a bright line

connecting continued brand loyalty to exclusive rewards and recognition. This

minimizes competitive switching and increases customers’ lifetime value (LTV).

Increasing LTV of existing customers is a crucial strategy to help accelerate revenue

growth.

Key Benefits

• Enables retailers to deliver

superior customer experiences

by presenting a single 360-

degree view of their customers

in real-time for all touchpoints

across the enterprise

• Increases ROI by delivering

targeted promotional offers to

responsive and profitable

customer segments

• Increases customer value

through management of a

variety of engaging loyalty

and stored-value programs

• Supports a variety of stored

value strategies including

loyalty programs, re-loadable

gift cards, virtual award

certificates, and merchandise

credits

CONNECT WITH US

Call +1.800.ORACLE1, visit oracle.com/retail or email oneretailvoice_ww@oracle.com.

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CAMPAIGN AND DEAL MANAGEMENT

Campaign and Deal Management leverages the customer foundation (side) to turn

insights into action to accelerate growth in revenue and profitability. Relevancy

drives response and engagement with marketing and promotional communications.

Campaign Management allows retailers to harness this valuable data to personalize

interactions and increase response rates. The system tracks the details of how

customers respond to promotional activity. Over time, each promotional event

makes the retail organization smarter and enables a ‘virtuous cycle’ of continuous

learning. The ability to place the right offer, at the right time, to the right audience,

elevates customer satisfaction and maximizes the return on marketing investment.

GIFT CARDS MANAGEMENT

Gift cards are a popular marketing tool and a convenient and profitable payment

method with proven ROI. They are prevalent in-store and increasingly sold and

redeemed online. The Gift Cards offering can integrate with manufacturers’ and

other 3rd parties’ systems for distribution of physical cards. It also supports the

delivery of virtual cards online. On the redemption side, the platform supports

traditional ‘cash and carry’ transactions and multi-stage (authorization/settlement)

transaction processing to meet the specific needs of order management through

inbound call centers and ecommerce sites. Whether the need is for traditional gift

cards, electronic merchandise credits, or promotions, as part of an engaging

promotional strategy, Gift Cards Management has the flexibility, scalability, and

reliability to deliver.

Key Features

• Flexible framework for

capturing, organizing and

analyzing customer information

and purchase behavior

• Highly configurable, user-

friendly tool that allows

business users to define,

analyze and target customers

who share common

characteristics

• Comprehensive application set

for designing, executing and

analyzing a broad array of retail

promotional offers and events

• Configure and support a wide

variety of points-based loyalty

programs to engage customers

• Quick reference scorecards and

in-depth analysis using a

number of pre-defined reports

to assess promotion

effectiveness

For more information about Oracle Retail Customer Engagement Cloud Service,

please visit oracle.com/retail or email oneretailvoice_ww@oracle.com to speak with

an Oracle representative.

*professional services required to integrate systems using platform web services

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